How to effectively select candidates while saving recruiters' time and the company's money?
Realistic Psychometric Game for the Customer Experience department — CX Game for Allegro.
If:
- you care about effectively acquiring valuable employees for your organization,
- you are fed up with ineffective recruitment processes,
- you want to learn about an innovative solution whose effectiveness has been proven in practice,
learn about Realistic Psychometric Games and see how they changed the effectiveness of recruitment in a leading e-commerce brand in Poland.
Who was the contracting company?
Allegro is a trading platform that everyone in Poland probably knows. In the CEE region, it is the clear leader of the e-commerce sector. Since 1999, it has been constantly developing its services and conquering new foreign markets, responding to the diverse needs of consumers. It currently employs over 6,600 people. It is therefore a significant employer that understands how important an effective recruitment process is to acquire and retain talent in its team for the long term.
Recruiting Needs: What were recruiters and hiring managers looking for?
- Increased effectiveness of pre-selection → invite only candidates who meet competency requirements to the interview stage.
- Saving time for recruiters and leaders → more time to focus on key areas of their activity (core business).
Shortening the process time for candidates → faster filling of vacancies. - Building a realistic image of work and positive Candidate Experience → more aware and engaged candidates and reduced employee turnover resulting from the erroneous perception of work at Allegro in the CX area.
What did the implementation process look like? See what the individual steps of the project were
- Analysis of the current recruitment process and joint development of a concept for using the Realistic Psychometric Game.
- Calibration of competencies for measurement.
- Design of a psychometric tool and testing.
- Creation of the final version of the dedicated Realistic Psychometric Game CX Allegro.
- Integration with ATS.
- Go-live in Poland.
- Rollout of subsequent language versions: Czech Republic, Slovakia, Hungary, Croatia, Slovenia.
What did we propose?
A game that tests key competencies required for customer service positions, with accuracy that surpasses Assessment Center.
All situations were taken from the everyday lives of Allegro CX employees, which allows the game to build a realistic picture of work and examine candidates’ behavior in a context typical of this department.
We created the storyline, graphics and video together with Employee Value Proposition and Corporate Identity brand guidelines in mind; thanks to this, the game also fulfills an important Employer Branding function.
Full integration of the game with the Client’s ATS system.
Automated process of communication with candidates (from invitation, through reminders, to feedback), which is a great convenience for the recruitment department and saves time.
Personalized and automated feedback on game performance and competency assessment that each candidate receives.
A version of the game that allows for future language adaptations.
And last but not least: protection against cheating! Both technical and procedural.
The effects that Allegro has achieved
Improving the effectiveness of the candidate selection process and attracting the right people to work in the CX department → applicants with the highest level of competency matching to the position are invited to the final stage of the process (interview).
A more fair assessment process (skill-based hire).
Increase candidate engagement in the recruitment process and increase their satisfaction thanks to an innovative and user-friendly tool.
Enabling extensive process analytics and metrics management.
Replacing the tedious, lengthy and ineffective CV analysis process with a reliable and accurate psychometric tool that allows you to quickly and efficiently recognize talents at the very first stages of the process.
Reduced process time for candidates → faster filling of vacancies.
Reducing turnover resulting from misconceptions about working in CX and through the use of an accurate and reliable psychometric tool.
Reducing total recruitment costs – saving your HR and business budget!
Building a realistic image of the job and a positive Candidate Experience → the more aware and engaged the candidates are, the greater the chance of them returning to apply in the future. And additionally, a better assessment of our Client’s consumer brand among all candidates, including those rejected.
Time savings for recruiters and leaders → who can focus on the company’s priorities and implementing its strategy.
Ensuring a uniform and standardized recruitment and selection process in all countries thanks to the quick and efficient implementation of additional language versions.
Summary
In its first year, CX Game had over 2,200 candidates pass through.
Drop-out rate of 4% to 8%. unattainable by other psychometric tools.
The conversion rate from people invited to play to those who complete the game is around 80%-85% depending on the country.
The average time it takes candidates to complete the game is 22 minutes.
Completion rate from 92% to 96%
(depending on the country).
After successful implementation in Poland, the game was implemented in other countries of the CEE region.
Let's talk
Contact Us
313C sp. z o.o.
Kraków 31-112, ul. Smoleńsk 29
Poznań 61-737, ul. 27 Grudnia 9/7
Warszawa 00-042, ul. Nowy Świat 41a
E-mail: hello@313c.com.pl
Phone: +48 533 326 882
VAT: PL 6751427050
About Us
Since 2010, 313C has been creating online recruitment games that ensure accurate selection decisions and positive candidate experiences.
Our solutions are available through a recruitment platform that enables recruitment using simulation games that examine candidates’ fit to the organizational culture and position.
313C is registered as a specialist employment agency under number 13070 in the National Register of Employment Agencies.